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News Minimalist
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Cochise releases new album WHY ALWAYS ME? focusing on personal style over viral success | News Minimalist | Oct. 26, 2024, 4:01 p.m.
Cochise has achieved TikTok virality time and time again with tracks including “POCKET ROCKET” and “Tell Em.” Laced with his smooth auto-tuned vocals and Floridian finesse and further leveled up with his contagious and clean production style, a whole lot of the rapper’s discography is social media bait. But that’s not what he has his sights set on.He’s making that very clear on his third studio album, WHY ALWAYS ME?, an 18-track offering that he calls the follow-up to 2023’s NO ONE’S NICE TO ME.“You can’t argue with the internet. It’s gonna do what it’s gonna do. But you don't have to be the most viral artist to stay relevant,” he told Hypebeast.Rather than chase his glory days of virality, Cochise prefers to stay in his well-established lane, riding solo if need be. “I don't have all these collaborations or co-signs. But I'm still here. By the grace of God. That’s where the album title comes from.”WHY ALWAYS ME? arrives after Cochise spent the year unveiling a handful of sin